Most engagements start in one of two places. Either you're under pressure to move on AI — the ideas are there, the board has questions, competitors appear to be moving — but nobody internally has a clear answer on what's actually worth pursuing. Or you have a concrete product investment on the table and you need an honest GO/NO-GO before you commit. Either way, there's a starting point that fits.
You have a product investment on the table — a new product to take to market, an AI play, a build-or-buy decision, a move into a new market. You have the internal momentum, but not the product expertise to answer the hard questions. Is the market real? Can you build it? How do you price it? What's the go-to-market? I go deep, pressure-test it from every angle, and give you a clear, honest assessment with concrete next steps. Not a maybe. A real verdict from someone who's built, priced, launched, and killed products at scale.
Scoping call
You walk me through the product investment — what it is, where it stands, and what decision you're trying to make. We agree on what's in scope, what's out, and what a useful outcome looks like. If the conditions for a productive engagement aren't there, I'll say so before anyone commits.
Kick-off
We bring together the sponsor and the SMEs who'll be involved. We align on objectives, confirm access, and agree on how we'll work together. This is where the real work starts, with the right people in the room from day one.
Deep work
Research, analysis, competitive review, technical feasibility, GTM implications. I work directly with your SMEs as needed — short, focused exchanges, not long meetings. Weekly check-ins and async updates keep us directionally aligned.
Recommendation & Review
I deliver the written document, covering what I'd do and what I wouldn't, the true market potential, how I'd approach go-to-market, and the key risks I see. Before we meet, you and your team review it async and send questions, pushback, and context in writing. No surprises in the room. The hard questions surface early.
Debrief & Final
We meet to work through what came up in the review. Your pushback, your context, your constraints. All of it shapes the final document. You walk away with a recommendation that's been pressure-tested, refined, and clear enough that your team can execute without me in the room.
A pointed, practical analysis from someone who's done this dozens of times at scale. The reasoning, the risks, the concrete next steps, all in one document. I stand behind the work.
Most teams aren't short of AI ideas — they need someone to cut through them. I assess what's on the table, give you a clear POV on what's real and what isn't, and surface the opportunities your team may be too close to see. I call it straight. Most teams leave with a shared reality check that makes every product conversation after it sharper.
Scoping call
You walk me through the AI pressure you're facing — the ideas on the table, the questions you can't answer, the decisions you need to make. We agree on objectives, who needs to be involved, what I need access to, and what a useful outcome looks like. If the conditions for a productive engagement aren't there, I'll say so before anyone commits.
Kick-off
We bring together the sponsor and the SMEs who'll be involved. We align on objectives, confirm access, and agree on how we'll work together. Your SMEs complete a focused questionnaire. I follow up with targeted interviews — short, direct, no time wasted.
Deep work
I go through your AI ideas and assess what's real — against your product, your market position, your competitive landscape, and what you can actually build. I form my own independent view. Weekly check-ins and async updates keep us directionally aligned.
Recommendation & Review
I deliver the written baseline — a clear POV on which AI ideas are worth pursuing and which to set aside, where real synergies exist, and what's blocking execution. Before we meet, you and your team review it async and send questions and pushback in writing. No surprises in the room.
Debrief & Final
We work through where our perspectives diverge, debate what's real, and close on a shared picture. All of it shapes the final document — pressure-tested, not just delivered.
A clear POV on your AI product investments — what to pursue, what to drop, and what's in the way. Fully valuable as a standalone engagement.
The recommendation is only as good as the execution that follows. Fabs On Call keeps me available for the moments that come up when a plan meets reality — a decision you're not sure about, a direction that needs pressure-testing, a question your team can't answer alone.
Direct line for questions, clarifications, and execution advice. Scoped to what came out of your Lab or Lens engagement — not new research, not new scope.
30-minute sessions on specific topics, prepped async beforehand so they're focused and high-impact. No agenda-free check-ins.
Month-to-month, no commitment. Available after a Fabs Lab or Fabs Lens engagement.
Not sure where to start? Let's have a working conversation.
30 minutes. I come prepared with observations about your business — not a pitch. We talk through where you are, what decision you're facing, and what kind of engagement actually makes sense. You'll know by the end if it's worth continuing.