The operating
model.

My values, my process, and what I expect from the people I work with. It's here so we can figure out whether we're a good fit before either of us commits.

Photo
How I work
01

Alignment before commitment

Before we sign anything, we have a direct conversation — not a sales call, just an honest check on whether the conditions for success are in place. I've seen good work fail because that conversation didn't happen early enough.

We align on three things:

What does success actually look like? What's in scope — and what's not? Who needs to be genuinely involved, with real time committed?

If those conditions aren't in place, we say so before anyone commits. That's the conversation.

02

Focused sprints

Deep, uninterrupted blocks are how I do my best thinking — and yours deserves that. When I'm on your problem, that's all I'm doing.

I share early and often, even when the thinking is rough. A direction that's 70% formed and testable is more valuable than a polished answer to the wrong question. Expect working drafts, early hypotheses, and direct asks for your reaction — not a big reveal at the end.

For that to work, I need direct access to your people — a shared Slack or equivalent to keep the work moving between formal touchpoints. Meetings are tools, not defaults. I keep them short, agenda-driven, and replaceable with async when possible. Come prepared to discuss, not to catch up.

03

Co-authored, not outsourced

You know your business better than I do. I know product strategy, pricing, GTM, technical feasibility, and the patterns that repeat across B2B software companies. Neither of us is complete without the other.

I work with your team. Your subject matter experts shape the thinking; I bring structure and outside perspective. When the engagement ends, you and your team own the strategy, the decisions, and the plan. I am an enabler.

04

No manufactured work

I won't create scope to extend an engagement. When the job is done, it's done. My preferred format is a concise written document — clear, direct, no unnecessary slides. You're not paying for a deck that looks good in a boardroom. You're paying for thinking that holds up when reality pushes back.

Straight talk: if I disagree with a direction, I'll say so — and explain why. If this isn't working, say so. I'll do the same. No hard feelings, no complicated exit. What you share stays with me. Full stop. I'd behave the same way without the NDA.
How I think

Data-driven and opinionated. I form a view, defend it, and show you exactly how I got there. You can challenge it. I expect you to.

Specifics over frameworks

Concrete tradeoffs, clear next steps, measurable progress. "Synergy" and "stakeholder alignment" aren't in my vocabulary. I deal in decisions, not decks.

Subtraction as strategy

I put as much weight on what you shouldn't do as what you should. The best strategic decisions are often subtractions. Scope discipline and a clear "not this" are as valuable as any roadmap.

AI as a thinking tool

I use AI to think faster and cover more ground. The analysis and judgment stay mine. I'm not a skeptic or an evangelist — I'm a practitioner who builds with it.

Honesty over diplomacy

The quality of my work depends directly on access to real information — including the uncomfortable parts. Failed attempts, internal tensions, constraints you think might limit options: I need to know. In return, you'll hear my honest read — even when it's not what you came in expecting.

What I need from you

I'm most effective when the decision-maker is in the room as an active participant in the hard discussions. Being challenged sharpens my thinking. Tell me when you disagree.

Real access The uncomfortable parts — failed attempts, internal tensions, constraints you think might limit options. That's exactly what I need to see.
Decision-maker in An active participant in the hard conversations. That's where the work actually happens.
Time committed Subject matter experts with real time set aside. Good work requires the right people, available.
Pushback welcome Tell me when you disagree. Being challenged sharpens my thinking. The engagement works both ways.
On deliverables

I'm a recovering perfectionist. I aim to get you 90% there — a clear direction, actionable next steps, the hard decisions made. The remaining 10% takes reflection, time, and execution that only you can do.

My preferred format is a concise written document. Clear, direct, no unnecessary slides. You're not paying for aesthetics. You're paying for thinking that holds up when reality pushes back.

The page exists so you can evaluate before we talk.

If something resonated, the scoping call is a working conversation — not a sales call.
You'll know within 30 minutes whether it's worth continuing.

Let's talk →